Victoria Charlton writes for Imperial College London’s I, Science on the nature of corporate sponsorship:
If opposites really do attract, then industry and academia must be made for one another. But should we be paying closer attention to the businesses that our best-loved institutions are getting into bed with?
Today, in case you hadn’t noticed, marks the official start of the London 2012 Olympic Games. Athletes from around the globe will soon be running, jumping, twirling, dribbling, peddling and paddling their way through London, while those of us who live here try to work out how on earth we’re going to avoid tubes, trains, trams, buses, roads and pavements for the next 17 days.
At the end of a fortnight in which both motorways and security plans have crumbled, LOCOG, the London 2012 organising committee, must be longing for the moment when finally, after seven years of preparation, 15,000 athletes from 205 different countries will at last get down to the business of competition. The cumulative sporting achievement represented by the 4,700 medals to be handed out over the summer will, it is hoped, “inspire a generation”.
Full article here.